Networking, Network Marketing, Entrepreneurism – this is a new way of thinking for many people. This used to be the norm for most businesses in America until the shift toward corporate business that started about 100 years ago. At that time, most people worked for themselves rather than someone else.
I had to learn a new way of thinking when I started my business, as I did in college when I started in Engineering and Computer Science. Engineering and Computer Science are very logical, full of theory, math, and then practical applications of each.
Networking and Entrepreneurism are creative, out of the theoretical and mathematical box, and seem impractical at times. You can use theory and math for statistical purposes to determine your best potential course of action based upon the analysis of your market, your target client base, etc. However, in this business, you mostly have to “get out there and do it” to verify what works for you.
This is a people business – but, so is life in general. And, because this is a people business, things are rocky at times. If you really care about people, however, are honest with them and yourself, and really set out to do the best for your clients while being fair to yourself, things always work out more favorably in the long run. Your clients get to know you, they trust you, and you have had a meeting of the minds, a meeting in your way of thinking and their way of thinking.